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Serena Bag – Butterflies

$65.00 inc. GST

This vibrant bag features a design created collaboratively by Serena Ashley & Virgil Nalorlman from Injalak Arts in Gunbalanya (Oenpelli) in the Northern Territory. Details below.

Small, handy bag that can be worn off the shoulder or cross body, big enough to hold everything you need such as phone, purse/wallet, keys, camera and lots more.

The fabric was hand-printed in Australia and then beautifully crafted by our fair trade partners in Cambodia.

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In stock


The internal compartment is quite spacious and fully lined. Externally there are two more pockets secured with zips. Each one goes to the full depth of the bag. Adjustable shoulder strap that is sewn securely to the body of the bag so very strong. Fittings are brass and durable.

H: 25 cm (10 inch)
W: 19 cm (7.5 inch)
Fabric: Linen/cotton. Lining and matching fabric is cotton.
Color: As shown on straps, reverse of bag is deep blue. Lining is navy (as shown)

Fabric Design: Merlemerle (Butterflies), hand printed from Injalak Arts in Gunbalanya, NT.

The designers: Serena Ashley & Virgil Nalorlman (husband and wife)

Design: Merlemerle (Butterflies) 2017
Merlemerle is the Kunwinjku generic name for butterfly. Butterflies of many different varieties inhabit stone country, floodplains and bushland of West Arnhem Land.
Butterflies can be seen everywhere, fluttering away in fright into trees when people come close. Kunwinjku people believe that merlemerle act as messengers of good news. When a butterfly comes and flies around you it tells you that family are coming to visit.

Alongside using modern forms of communication such as mobile phones and internet, Bininj (Aboriginal people) still listen to messages of the butterflies and look forward to a visit from loved ones if a butterfly has been hovering around. The design also features flowers and vines where merlemerle can often be found when not delivering messages of good news.


Flying Fox Fabrics makes these bags in partnership with social enterprises in Cambodia. The Serena bags are made by Kravan House.

Kravan House trains, employs and supports disabled artisans and has been doing so since 2003 when founder Thanan Hok founded it.

Limited Edition: All our products are made in small batches as all the fabrics are handprinted in very limited quantities, sometimes no more than 2 metres.

Please note that each bag is unique and the placement of the fabric design is different and wonderful on each item.